C2C

A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book Cradle To Cradle (C2C). C2C encourages creating production techniques that are not just efficient but are essentially waste free. Technical nutrients can be recycled or reused with no loss of quality.
 
Our exclusive furniture brand Ahrend is the first and only design company to have received a Cradle to Cradle Company Award. Ahrend received the award for outstanding performance in the sustainability of its operations. Ahrend, does it outmost to use as many environmentally friendly materials as possible, such as formaldehyde-free recyclable tabletop surfaces and pigment free paints. Sustainable materials and an optimum reuse of high quality materials are crucial requirements for obtain a C2C certificat